Everton have confirmed SportPesa as their new shirt sponsor in a club record deal.
The Kenyan betting firm has signed a five year agreement with the Blues.
Everton have not disclosed the value of their new sponsorship but say it is the most “lucrative” in their history.
SportPesa are replacing Thai brewing company Chang who have been the Blues’ main sponsor since 2004.
Chang, it was announced last week, will remain as the club’s community sponsor.The ECHO revealed earlier this month that SportPesa have chosen Liverpool as the venue for the European HQ.
SportPesa hope to create around 100 jobs within the next 18 months, and are believed to be close to agreeing a deal for offices in the Royal Liver Building.
Sportpesa was launched in 2014 in Kenya has managed to give top dollar sponsorships including Gor Mahia,AFC Leopards,FKF,KPL (KENYA),Simba(Tanzania),Hull City and now Everton.