The Ghana Football Association is looking for new broadcasting rights holders for the Ghana Premier League following the expiration of its deal with StarTimes TV.
This development marks a significant shift from StarTimes’ exclusive rights for four years under a $5.25 million agreement signed in 2020.
Although the facts of the contract termination remain secret, both parties have agreed to part ways amicably. StarTimes covered several important football competitions in Ghana, including the Ghana Premier League and the FA Cup.
They also made match highlights for the Women’s FA Cup, Premier League, and Division One League.
The Ghana Football Association (GFA) is presently seeking applications from Ghanaian broadcasting businesses as well as international broadcasters.
With this step, a new media partner will have the opportunity to reach a larger audience for Ghana’s premier domestic football championships.
The bidding procedure demonstrates the GFA’s determination to study cutting-edge broadcasting deals that would increase Ghanaian football visibility and accessibility on a national and international scale.
Source: Kickgh.com
