Ghanaian midfielder Mathew Anim Cudjoe has signed an ambassadorial deal with international food delivery company Wolt+ in Israel, where he plays for Israeli Premier League club Bnei Sakhnin.
The 22-year-old is being featured on billboards across the country as part of Wolt+’s promotional campaign, highlighting Cudjoe’s growing profile both on and off the pitch since his move to Israeli football.
One of the advertisements spotted in northern Israel shows Cudjoe wearing a light blue Wolt Partner shirt alongside an Arabic message promoting the delivery service.
The campaign also references Ittihad, the Arabic name commonly associated with Bnei Sakhnin, a club with a strong Arab following in the city of Sakhnin.
Cudjoe’s involvement in the campaign highlights his growing visibility both on and off the pitch since moving to Israeli football.
The former Asante Kotoko and Legon Cities player joined Bnei Sakhnin in October 2024 as a free agent after leaving Scottish club Dundee United.
During his time at Dundee United, Cudjoe was part of the team that won the Scottish Championship title before making the move to Israel.
Since arriving at Bnei Sakhnin, the Ghanaian has gradually established himself as an important creative player for the club.
His performances have also increased his profile within Israeli football, attracting attention from clubs outside the country.
In the 2025/26 campaign, Cudjoe has made more than 20 appearances for Bnei Sakhnin, scoring twice and providing two assists.
His technical ability and attacking qualities have helped him become one of the notable Ghanaian players currently plying their trade in Israel.
Wolt operates across more than 20 countries, including Israel, and has increasingly used sports personalities in its marketing campaigns to connect with football supporters and local communities.
The financial details of Cudjoe’s ambassadorial agreement have not been publicly disclosed.
The partnership represents another milestone in the Ghanaian youngster’s career as he continues to build his reputation beyond the football pitch.
Cudjoe has also reportedly attracted interest from clubs in Belgium and Poland following his performances in Israel, although there has been no official confirmation of a move.
For now, the Ghanaian midfielder continues to combine his football career with growing commercial recognition in Israel.
