The Ghana Football Association has signed a five-year partnership agreement with X1, a premium performance beverage, and unveiled as the Official Performance Partner of the Black Stars and the Division One League Super Cup.
The landmark agreement was officially launched at a colourful ceremony held at the FA’s headquarters on Friday, April 17, 2026.
The event, attended by members of the Executive Council and senior staff, marked another significant milestone in the GFA’s drive to strengthen its sponsorship portfolio and attract meaningful corporate investment into Ghana football.
X1 will provide both financial support and products annually over the five-year period- resources expected to enhance performance, logistics and operational efficiency across multiple levels of the game.
GFA President Kurt Edwin Simeon-Okraku described the partnership as a turning point in the Football Association’s broader vision to elevate Ghana football.
“Today marks a defining moment in our journey to transform and elevate Ghana football. It is with great pride and optimism that we officially announce a landmark five-year partnership between the Ghana Football Association and XI – now the Performance Partner of the Black Stars and the Division One League Super Cup,” he stated.
He emphasized the strategic importance of the partnership, particularly as Ghana intensifies preparations toward the 2026 FIFA World Cup.
“As Performance Partner of the Black Stars, XI Energy will play a vital role in enhancing the preparation, performance and overall well-being of our senior national team. At a time when we are intensifying our efforts on the road to the 2026 FIFA World Cup, this support could not have come at a better moment.”
President Simeon-Okraku further highlighted the broader impact of the collaboration, especially its contribution to domestic football development.
“Equally significant is XI’s commitment to domestic football. By partnering the Division One League Super Cup, they are directly investing in the foundation of our game – the clubs, players and communities that form the heartbeat of Ghana football.”
He reiterated the FA’s commitment to building a holistic football ecosystem, adding:
“This five-year partnership goes beyond branding and visibility. It includes the provision of essential logistics and performance-enhancing support systems that will strengthen our operational capacity across multiple levels of the game.”
On behalf of Hoshi International, Global Lead Richard Zhang echoed similar sentiments, describing the agreement as the beginning of a purposeful and impactful journey.
“This is not just a partnership announcement, but the beginning of a shared journey – one built on ambition, excellence and a deep commitment to the growth of Ghanaian football. Today, X1 is proud to stand here as the Official Performance Partner of the Black Stars and the Division One League Super Cup.”
Zhang outlined X1’s vision for the partnership, stressing its dual focus on elite performance and grassroots development.
“Over the next five years, X1 will work closely with the Ghana Football Association to support and motivate the Black Stars in their pursuit of excellence on the continental and global stage, while also powering the Division One League Super Cup.”
In a move that underscores deeper engagement, he revealed that Black Stars players Gideon Mensah and Elisha Owusu will serve not only as brand ambassadors but also as equity partners.
“They are not just faces of the brand—they are part of building it. That reflects something deeper: real belief, real African ownership, and a real commitment to inspiring the next generation.”
“If we truly believe in ‘Be the NeXt One,’ then we have to support talent not only when it becomes famous, but while it is still growing,” Zhang added, emphasizing the brand’s grassroots philosophy.
As part of the agreement, X1 will gain prominent visibility across GFA competitions and events, strengthening its connection with Ghana’s vibrant football community.
Ultimately, this partnership represents a shared vision – one that bridges elite performance with grassroots growth – positioning Ghana football for sustained progress, increased competitiveness and a stronger presence on the global stage.
