• Ghana
    • All
    • Boxing
    • Division One League
    • Football
    • Other Sports
    • Women's League
    Ghanaian midfielder Yeboah Ananee seals move to French club Strasbourg

    Ghanaian midfielder Yeboah Ananee seals move to French club Strasbourg

    Ghanaian Midfielder Anna Maria Adua Van Der Vlist joins Dutch side Excelsior Vrouwen

    Ghanaian Midfielder Anna Maria Adua Van Der Vlist joins Dutch side Excelsior Vrouwen

    Asante Kotoko sign Shayibu Abubakari on three-year contract

    Asante Kotoko sign Shayibu Abubakari on three-year contract

    • Football
      • Division One League
      • FA Cup
      • Women League
    • Boxing
    • Other Sports
  • GPL
    Asante Kotoko announce signing of winger Philip Amoh on a three-year deal

    Asante Kotoko announce signing of winger Philip Amoh on a three-year deal

    Don’t you think Justice Blay deserves some applause?

    Don’t you think Justice Blay deserves some applause?

    Asante Kotoko National Circles Chairmanship: Chairman Solo to take Porcupine Warriors to different level when elected

    Asante Kotoko National Circles Chairmanship: Chairman Solo to take Porcupine Warriors to different level when elected

    Asante Kotoko gets green light for South Africa trip to face Kaizer Chiefs in Toyota Cup

    Asante Kotoko gets green light for South Africa trip to face Kaizer Chiefs in Toyota Cup

  • National Teams
    • All
    • Black Galaxies
    • Black Maidens
    • Black Meteors
    • Black Princesses
    • Black Queens
    • Black Satellites
    • Black Starlets
    • Black Stars
    WAFU B U20 BOYS CUP: Black Satellites Set for must-win showdown against Benin in Final Group Game

    WAFU B U20 BOYS CUP: Black Satellites Set for must-win showdown against Benin in Final Group Game

    WAFU B U20 BOYS CUP: Black Satellites forward  Forster Apetorgbor vows All-out attack against Benin

    WAFU B U20 BOYS CUP: Black Satellites forward Forster Apetorgbor vows All-out attack against Benin

    Road to the Final: Black Queens face Mali or Morocco after Algeria clash

    Road to the Final: Black Queens face Mali or Morocco after Algeria clash

    WAFCON 24 Quarter-finals: Black Queens to face Algeria, Nigeria meets Zambia as South Africa plays Senegal

    WAFCON 24 Quarter-finals: Black Queens to face Algeria, Nigeria meets Zambia as South Africa plays Senegal

    • Black Stars
    • Black Queens
    • Black Meteors
    • Black Satellites
    • Black Maidens
    • Black Starlets
    • Black Princesses
  • CAF
    • All
    • AFCON
    • AFCON 2023
    • CAF Champions League
    • CAF Confederation Cup
    • World Cup Qualifiers
    WAFCON 24 Quarter-finals: Black Queens to face Algeria, Nigeria meets Zambia as South Africa plays Senegal

    WAFCON 24 Quarter-finals: Black Queens to face Algeria, Nigeria meets Zambia as South Africa plays Senegal

    Don’t you think Justice Blay deserves some applause?

    Don’t you think Justice Blay deserves some applause?

    Tottenham Hotspur targets Congolese forward Yoanne Wissa after agreeing fee for Kudus

    Tottenham Hotspur targets Congolese forward Yoanne Wissa after agreeing fee for Kudus

    Rio Ferdinand: “I’ll be disappointed if Osimhen goes to Galatasaray

    Rio Ferdinand: “I’ll be disappointed if Osimhen goes to Galatasaray

    • CAF Champions League
    • CAF Confederation Cup
    • AFCON
  • Europe
    • All
    • UEFA
    Ghanaian midfielder Yeboah Ananee seals move to French club Strasbourg

    Ghanaian midfielder Yeboah Ananee seals move to French club Strasbourg

    Ghanaian Midfielder Anna Maria Adua Van Der Vlist joins Dutch side Excelsior Vrouwen

    Ghanaian Midfielder Anna Maria Adua Van Der Vlist joins Dutch side Excelsior Vrouwen

    Official: Emmanuel Yeboah joins Halmstads BK on loan from Brøndby IF

    Official: Emmanuel Yeboah joins Halmstads BK on loan from Brøndby IF

    David Frimpong Boison joins F.C. Copenhagen in move from Medeama

    David Frimpong Boison joins F.C. Copenhagen in move from Medeama

    • Players In Europe
    • UEFA
  • America
    • All
    • Major League Soccer
    • United Soccer League
    Patrick Agyemang completes $8 million transfer to Derby County

    Patrick Agyemang completes $8 million transfer to Derby County

    Kelvin Yeboah shines as he scores in Minnesota United’s win over San Jose in MLS clash

    Kelvin Yeboah shines as he scores in Minnesota United’s win over San Jose in MLS clash

    ”Massive love & appreciation to the fans” – Joseph Paintstil reacts after LA Galaxy debut against Inter Miami

    Joseph Paintsil named in MLS Team of the Week following brace against Vancouver Whitecaps

    Derby County agree fee for Ghanaian striker Patrick Agyemang

    Derby County agree fee for Ghanaian striker Patrick Agyemang

    • Major League Soccer
    • United Soccer League
    • Players In America
  • Betting
  • Players Abroad
    • All
    • Boxing
    • Division One League
    • Football
    • Other Sports
    • Women's League
    Ghanaian midfielder Yeboah Ananee seals move to French club Strasbourg

    Ghanaian midfielder Yeboah Ananee seals move to French club Strasbourg

    Ghanaian Midfielder Anna Maria Adua Van Der Vlist joins Dutch side Excelsior Vrouwen

    Ghanaian Midfielder Anna Maria Adua Van Der Vlist joins Dutch side Excelsior Vrouwen

    Asante Kotoko sign Shayibu Abubakari on three-year contract

    Asante Kotoko sign Shayibu Abubakari on three-year contract

    Official: Emmanuel Yeboah joins Halmstads BK on loan from Brøndby IF

    Official: Emmanuel Yeboah joins Halmstads BK on loan from Brøndby IF

  • Transfers
    Ghanaian midfielder Yeboah Ananee seals move to French club Strasbourg

    Ghanaian midfielder Yeboah Ananee seals move to French club Strasbourg

    Official: Emmanuel Yeboah joins Halmstads BK on loan from Brøndby IF

    Official: Emmanuel Yeboah joins Halmstads BK on loan from Brøndby IF

    Richmond Ayi parts ways with Dreams FC after contract expiration

    Richmond Ayi parts ways with Dreams FC after contract expiration

    Aryeetey Aryekwei bids farewell to Okwawu United after two seasons

    Aryeetey Aryekwei bids farewell to Okwawu United after two seasons

  • More
    • Biographies
    • View Live Scores
    • Get Live Video Scores
No Result
View All Result
  • Ghana
    • All
    • Boxing
    • Division One League
    • Football
    • Other Sports
    • Women's League
    Ghanaian midfielder Yeboah Ananee seals move to French club Strasbourg

    Ghanaian midfielder Yeboah Ananee seals move to French club Strasbourg

    Ghanaian Midfielder Anna Maria Adua Van Der Vlist joins Dutch side Excelsior Vrouwen

    Ghanaian Midfielder Anna Maria Adua Van Der Vlist joins Dutch side Excelsior Vrouwen

    Asante Kotoko sign Shayibu Abubakari on three-year contract

    Asante Kotoko sign Shayibu Abubakari on three-year contract

    • Football
      • Division One League
      • FA Cup
      • Women League
    • Boxing
    • Other Sports
  • GPL
    Asante Kotoko announce signing of winger Philip Amoh on a three-year deal

    Asante Kotoko announce signing of winger Philip Amoh on a three-year deal

    Don’t you think Justice Blay deserves some applause?

    Don’t you think Justice Blay deserves some applause?

    Asante Kotoko National Circles Chairmanship: Chairman Solo to take Porcupine Warriors to different level when elected

    Asante Kotoko National Circles Chairmanship: Chairman Solo to take Porcupine Warriors to different level when elected

    Asante Kotoko gets green light for South Africa trip to face Kaizer Chiefs in Toyota Cup

    Asante Kotoko gets green light for South Africa trip to face Kaizer Chiefs in Toyota Cup

  • National Teams
    • All
    • Black Galaxies
    • Black Maidens
    • Black Meteors
    • Black Princesses
    • Black Queens
    • Black Satellites
    • Black Starlets
    • Black Stars
    WAFU B U20 BOYS CUP: Black Satellites Set for must-win showdown against Benin in Final Group Game

    WAFU B U20 BOYS CUP: Black Satellites Set for must-win showdown against Benin in Final Group Game

    WAFU B U20 BOYS CUP: Black Satellites forward  Forster Apetorgbor vows All-out attack against Benin

    WAFU B U20 BOYS CUP: Black Satellites forward Forster Apetorgbor vows All-out attack against Benin

    Road to the Final: Black Queens face Mali or Morocco after Algeria clash

    Road to the Final: Black Queens face Mali or Morocco after Algeria clash

    WAFCON 24 Quarter-finals: Black Queens to face Algeria, Nigeria meets Zambia as South Africa plays Senegal

    WAFCON 24 Quarter-finals: Black Queens to face Algeria, Nigeria meets Zambia as South Africa plays Senegal

    • Black Stars
    • Black Queens
    • Black Meteors
    • Black Satellites
    • Black Maidens
    • Black Starlets
    • Black Princesses
  • CAF
    • All
    • AFCON
    • AFCON 2023
    • CAF Champions League
    • CAF Confederation Cup
    • World Cup Qualifiers
    WAFCON 24 Quarter-finals: Black Queens to face Algeria, Nigeria meets Zambia as South Africa plays Senegal

    WAFCON 24 Quarter-finals: Black Queens to face Algeria, Nigeria meets Zambia as South Africa plays Senegal

    Don’t you think Justice Blay deserves some applause?

    Don’t you think Justice Blay deserves some applause?

    Tottenham Hotspur targets Congolese forward Yoanne Wissa after agreeing fee for Kudus

    Tottenham Hotspur targets Congolese forward Yoanne Wissa after agreeing fee for Kudus

    Rio Ferdinand: “I’ll be disappointed if Osimhen goes to Galatasaray

    Rio Ferdinand: “I’ll be disappointed if Osimhen goes to Galatasaray

    • CAF Champions League
    • CAF Confederation Cup
    • AFCON
  • Europe
    • All
    • UEFA
    Ghanaian midfielder Yeboah Ananee seals move to French club Strasbourg

    Ghanaian midfielder Yeboah Ananee seals move to French club Strasbourg

    Ghanaian Midfielder Anna Maria Adua Van Der Vlist joins Dutch side Excelsior Vrouwen

    Ghanaian Midfielder Anna Maria Adua Van Der Vlist joins Dutch side Excelsior Vrouwen

    Official: Emmanuel Yeboah joins Halmstads BK on loan from Brøndby IF

    Official: Emmanuel Yeboah joins Halmstads BK on loan from Brøndby IF

    David Frimpong Boison joins F.C. Copenhagen in move from Medeama

    David Frimpong Boison joins F.C. Copenhagen in move from Medeama

    • Players In Europe
    • UEFA
  • America
    • All
    • Major League Soccer
    • United Soccer League
    Patrick Agyemang completes $8 million transfer to Derby County

    Patrick Agyemang completes $8 million transfer to Derby County

    Kelvin Yeboah shines as he scores in Minnesota United’s win over San Jose in MLS clash

    Kelvin Yeboah shines as he scores in Minnesota United’s win over San Jose in MLS clash

    ”Massive love & appreciation to the fans” – Joseph Paintstil reacts after LA Galaxy debut against Inter Miami

    Joseph Paintsil named in MLS Team of the Week following brace against Vancouver Whitecaps

    Derby County agree fee for Ghanaian striker Patrick Agyemang

    Derby County agree fee for Ghanaian striker Patrick Agyemang

    • Major League Soccer
    • United Soccer League
    • Players In America
  • Betting
  • Players Abroad
    • All
    • Boxing
    • Division One League
    • Football
    • Other Sports
    • Women's League
    Ghanaian midfielder Yeboah Ananee seals move to French club Strasbourg

    Ghanaian midfielder Yeboah Ananee seals move to French club Strasbourg

    Ghanaian Midfielder Anna Maria Adua Van Der Vlist joins Dutch side Excelsior Vrouwen

    Ghanaian Midfielder Anna Maria Adua Van Der Vlist joins Dutch side Excelsior Vrouwen

    Asante Kotoko sign Shayibu Abubakari on three-year contract

    Asante Kotoko sign Shayibu Abubakari on three-year contract

    Official: Emmanuel Yeboah joins Halmstads BK on loan from Brøndby IF

    Official: Emmanuel Yeboah joins Halmstads BK on loan from Brøndby IF

  • Transfers
    Ghanaian midfielder Yeboah Ananee seals move to French club Strasbourg

    Ghanaian midfielder Yeboah Ananee seals move to French club Strasbourg

    Official: Emmanuel Yeboah joins Halmstads BK on loan from Brøndby IF

    Official: Emmanuel Yeboah joins Halmstads BK on loan from Brøndby IF

    Richmond Ayi parts ways with Dreams FC after contract expiration

    Richmond Ayi parts ways with Dreams FC after contract expiration

    Aryeetey Aryekwei bids farewell to Okwawu United after two seasons

    Aryeetey Aryekwei bids farewell to Okwawu United after two seasons

  • More
    • Biographies
    • View Live Scores
    • Get Live Video Scores
No Result
View All Result
No Result
View All Result

FEATURE: Kotoko’s WAFA-esque policy must incorporate proper communication strategies

by ⚽
October 14, 2021
in Football, Ghana, Premier League
Reading Time: 4 mins read
A A
FEATURE: Kotoko’s WAFA-esque policy must incorporate proper communication strategies
0
SHARES
Share on WhatsappShare on FacebookShare on Twitter

“In the long term, I want to make Asante Kotoko become like WAFA in the next five years”.

One of the first statements of Nana Yaw Amponsah following his appointment as the figurehead of the management of Kumasi Asante Kotoko.

This became front-page news, and many porcupines thought his statement was thoughtless; that was clearly a demotion.

“I said I want to build a WAFA-like team with the impression that, I want to rely more on our youth in the coming days,” Amponsah told Oyerepa FM.

READ ALSO:

Ghanaian midfielder Yeboah Ananee seals move to French club Strasbourg

Ghanaian Midfielder Anna Maria Adua Van Der Vlist joins Dutch side Excelsior Vrouwen

Asante Kotoko sign Shayibu Abubakari on three-year contract

“Strengthening our youth teams to get 10 players from our youth side will improve the team and give quick results since those players won’t face any adaptation problem.”

“Imagine having a team blend with our youth and experience players backed by this huge Kotoko fan base, we can even beat Hearts by 6, 7 or 8”.

Nana Yaw Amponsah needed further interpretation of his own words. Clearly, annihilating his bitterest rival is his biggest dream.

Nana Yaw Amposah’s first season didn’t go too well, his excuse for a trophy-less season wasn’t anything technical. He believes his side could have won the league with some points to spare had they played at their traditional home grounds.

However, the massive changes after just a couple of months probably indicate that there were other problems not just playing away from home. This newly proposed WAFA-esque policy did not take too long to commence.

In fact, it started with shipping out about fourteen players and bringing in equal number but relatively younger ones. Then, snatching of the head coach of WAFA, Dr Prosper Ogum Nartey.

Prosper’s biggest achievement in the league is a top four finish, but he has an enviable ability of harnessing and bringing the best out of young or amateur footballers. He is a student of sweet possessive and interposition football, which obviously needs much time to reach its full bloom. Will the fans agree to this new Kotoko?

Two legends of the club have diverse views on the new policy of the club. James Kwasi Appiah, ex-skipper and head coach of Asante Kotoko has publicly heaped praises on the new gaffer but called for patience from the fans.

“Prosper is very intelligent, humble, hardworking and competent on the job so I strongly believe he can help the club back to its glorious days.

“A lecturer who has practiced what he teaches and believes in good football is all that Kotoko needed, and I know he can make the club flourish. We need to give him enough time, exercise patience and he will deliver.” Appiah told ATL.

Contrary, ex-goalkeeper, Anthony Osei Kwadwo believes the WAFA-esque approach doesn’t befit the club.

“Kotoko cannot be like WAFA. Kotoko are not WAFA, what have been the positions of WAFA in the Ghana league in recent years? We all need the team to do well, Kotoko needs established and already made materials with experience not young players. I don’t agree with them when they say they want to build a WAFA-like team. They should think about this very well.” He claimed.

Kotoko’s key message even before the start of the season should precondition the minds of their impatient fans towards the upcoming season. People must understand that the new policy of the club is more about the future rather than today’s success.

Dyed-in-the-wool Kotoko fans see their club as one made from the clear empyrean above and do not take defeat as one of the possible outcomes of a football game. The most difficult task is to be able to convince these fans to reduce their expectations for next season.

RECOMMENDED...  “Be patient’’–Lugarusic urges Kotoko fans

The boos, the whistles, the ohs and the ahs from the overly expectant fans in Baba Yara, will only knock out the confidence of these young and new players in the pursuit of arguably ‘unachievable’ holy grail. That incontrovertibly, will turn the blue sky grey and no sunshine could get through. The WAFA-esque dream won’t materialize.

Thereafter, a steep decline and probably another truckload of talented footballers will be shipped out of Adako Jachie, yet again. Asante Kotoko must appoint a communication specialist.

An expert who will do a proper segmentation of the fans and draw an effective communication strategy that will reach out to each of the folds. The diverse segments will provide clues to how each fan behaves and what they are likely to accept or reject.

The European Club association in their research work “Fan of the future, defining modern football fandom” proposed six different segments of football fans, which can be adopted locally but only after some research is done by the communication experts. ECA’s segmentation was based on frequency of engagement and depth of football following.

This will draw a clear distinction between a passive and an active fan of the club. The latter are usually difficult to convince. The experts will then understand the behavioral and emotional differences of each supporting group.

The success of the communication strategy will be key to achieving Kotoko’s overarching objectives.

Its failure will spell doom for virtually everybody involved in the management of the club. The upper echelon of the club, rich, affluent and highly revered people will definitely have their fair share of the vocal jabs.

Therefore, the management of the club must use their highly respected board members as ambassadors of their communication strategies.

As legendary American writer Max DePree said, “The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant”. What is the reality at Kotoko? Obviously a change in policy, which must be well communicated to the people.

“The very essence of leadership is that you have to have a vision. It’s got to be a vision you articulate clearly and forcefully on every occasion. You can’t blow an uncertain trumpet”. – Reverend Theodore Hesburgh.

Furthermore, the relationship between the management of Asante Kotoko and some section of the media cannot be any more sour.

The media are the external frontliners of the communication strategy, powerful stakeholders of the sport.

It is only wise to advertently create a healthy relationship with them. Management must eat their humble pie and build a good rapport with the media.

The communication team must occasionally organize a press soirée where they will jaw-jaw and bring the press up to speed on the progress of their adopted policy. This will foster a good working relationship with the press and obviously with the fans.

Also, there’s a clear case of disunity among the directors of the club which allegedly caused the near resignation of Dr. Kwame Kyei. This division will render all efforts futile and must be solved amicably.

Unfortunately, Asante Kotoko lost their first pre-season match against Al Hilal United, a lower tier side in United Arab Emirates. This result shouldn’t spark controversy anywhere if the supporters understand the new direction of the club.

They will stand by the team in darkness and then rejoice with them in their full bloom.

 

By: Edward Gyasi

SendShareTweetShare
Previous Post

Michael Essien really helped me at Chelsea- Mikel Obi reveals

Next Post

“Naturally, we have a very disciplined team”- Kurt Okraku pleased with Unity in Black Stars camp

Related Posts

Don’t you think Justice Blay deserves some applause?
Africa

Don’t you think Justice Blay deserves some applause?

Asante Kotoko National Circles Chairmanship: Chairman Solo to take Porcupine Warriors to different level when elected
Football

Asante Kotoko National Circles Chairmanship: Chairman Solo to take Porcupine Warriors to different level when elected

Asante Kotoko gets green light for South Africa trip to face Kaizer Chiefs in Toyota Cup
Football

Asante Kotoko gets green light for South Africa trip to face Kaizer Chiefs in Toyota Cup

Discussion about this post

- Advertisement -

Subscribe to SportsWorldGhana

Trending

Durban City offer two-year deal to Ghanaian goalkeeper Fredrick Asare

Ashimeru eyes Bundesliga or Swiss return after snubbing Antalyaspor

President John Mahama promises six new stadia

Asante Kotoko National Circles Chairmanship: Chairman Solo to take Porcupine Warriors to different level when elected

Contact Us

Our ultimate goal is to bridge the gap between sports news from Ghana and the world to the door step of our cherished content readers

16th Street, 2nd Avenue,

Batsona Community 18, Tema The Republic of Ghana
Phone: +233248191999
AdMail: ads@sportsworldghana.com
General: sportsworldghana@gmail.com

© 2013 - [current_year]  | SportsWorldGhana | All rights reserved

  • Privacy Policy
  • About Us
  • Sponsored Posts
  • Advertise with us
  • Contact
No Result
View All Result
  • Ghana
    • Football
      • Division One League
      • FA Cup
      • Women League
    • Boxing
    • Other Sports
  • GPL
  • National Teams
    • Black Stars
    • Black Queens
    • Black Meteors
    • Black Satellites
    • Black Maidens
    • Black Starlets
    • Black Princesses
  • CAF
    • CAF Champions League
    • CAF Confederation Cup
    • AFCON
  • Europe
    • Players In Europe
    • UEFA
  • America
    • Major League Soccer
    • United Soccer League
    • Players In America
  • Betting
  • Players Abroad
  • Transfers
  • More
    • Biographies
    • View Live Scores
    • Get Live Video Scores

©2013-2022 | All rights reserved

Send your stories to editor@sportsworldghana.com and WhatsApp on +233248191999
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.